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guerilla marketing definition

guerilla marketing definition

Guerrilla marketing definition, a low-cost, nontraditional advertising strategy that uses imaginative presentation, as graffiti or public art installations, and interactive experiences, as stunts or treasure hunts: Successful guerrilla marketing … guerrilla marketing definition: 1. unusual methods of getting attention for a product or service, usually ones that cost little…. Guerrilla marketing is a form of marketing that utilizes unconventional tactics to get maximum results when promoting a business or service. Guerrilla marketing relies on unique and … Sales is not the primary metric to measure business success, … Guerrilla marketing is the act of executing an unusual or unexpected marketing activity in a common, everyday place in order to generate a buzz for products or services. Learn more. Guerrilla Marketing focuses on low cost creative strategies of marketing. Guerrilla marketing is a marketing and advertising technique that uses unconventional methods and techniques to promote a product, service and/or organization. As the name suggests, this style of marketing relies heavily upon surprise, creativity and shock and awe tactics. Basic requirements are time, energy, and imagination and not money. Thus, large quantities of money are not necessarily required to perform guerrilla marketing …

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